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Amplifon / GN Hearing

Approved · Notification · Phase 1 · decided in 57 days, 8 Sept 2026

Wholesale & DistributionMN-20017ACCC register

Amplifon S.p.A, a global hearing care services provider and retailer, proposes to acquire all issued shares in GN Hearing A/S, a global hearing aid manufacturer and wholesale distributor. This share sale impacts the Australian hearing aid market, excluding GN Hearing's enterprise and gaming business.

Timeline

  1. 13 July 2026Filed with the ACCC
  2. 13 July 2026Questionnaire - Amplifon - GN HearingDOCX · 116.2 KB
  3. 12 Aug 2026Timeline extended by 12 business days – following request by parties
  4. 8 Sept 2026Amplifon - GN Hearing - Phase 1 DeterminationPDF · 200.2 KB

Acquisition details

Amplifon S.p.A ( Amplifon ) proposes to acquire all of the issued shares in GN Hearing A/S ( GN Hearing ) (the Acquisition ). Amplifon is a global provider of hearing care services and a retailer of hearing aid devices and related accessories. In Australia, Amplifon operates through a retail network of more than 350 hearing care service clinics under the Amplifon brand, and other retail networks operating under the Attune, National Hearing Care and Bay Audio brands. Amplifon also provides online customer brokerage services under the EarDeals brand. GN Hearing is a global manufacturer and wholesale distributor of hearing aid devices and related accessories. In Australia, the hearing business is conducted through a local Australian subsidiary, GN Hearing Australia. The Acquisition carves out the enterprise and gaming business of GN Hearing.

Parties

Acquirer
Amplifon S.p.A. Company registration no. 04923960159
Target
GN Hearing A/S (CVR) no. 55 08 27 15
ANZSIC
  • 3491 Professional and Scientific Goods Wholesaling
  • 8539 Other Allied Health Services

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