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MN-30012

Endeavour Group / retail liquor store in Muswellbrook (NSW)MN-30012

View on ACCC

Processing timeline

25

days

Filed

22 May 2026

Endeavour Group – retail liquor store in Muswellbrook (NSW) - Phase 1 Determination

Decision

16 June 2026Endeavour Group – retail liquor store in Muswellbrook (NSW) - Phase 1 Determination
Type
Notification
Outcome
Approved
Stage
Phase 1 - initial assessment
Status
Assessment completed

Parties

Acquirer(s)

ENDEAVOUR GROUP LIMITED ABN - 77 159 767 843

Target(s) or Vendor(s)

UPPER HUNTER MOTORS PTY LTD ABN - 53 001 740 218, Bottlemart Muswellbrook, JABETIN PTY LTD ABN - 62 001 588 496

Other parties

None listed

Summary

Endeavour Group Limited is acquiring the assets of the Prince of Wales Hotel retail liquor store (Bottlemart Muswellbrook) from Upper Hunter Motors Pty Limited. This asset acquisition, including a leasehold interest from Jabetin Pty Limited, is for the Muswellbrook, NSW premises, expanding Endeavour's retail liquor footprint.

Acquisition details

Endeavour Group Limited ( Endeavour Group ) proposes to acquire substantially all of the assets of the Prince of Wales Hotel retail liquor store (the Target ) in Muswellbrook, New South Wales, from Upper Hunter Motors Pty Limited; and a leasehold interest for the premises on which Upper Hunter Motors Pty Limited operates the Prince of Wales Hotel retail liquor store, from Jabetin Pty Limited. The Target is a liquor store located at 36 Sydney Street, Muswellbrook NSW 2333 and trades under the Bottlemart brand. The proposed lease excludes the land on which the Prince of Wales Hotel bar and restaurant premises are situated. Endeavour is an Australian public company (ASX:EDV) that primarily operates: retail liquor stores nationwide under the BWS and Dan Murphy’s brands; licensed hotel venues under the ALH Hotels banner in all state and territories. These venues are individually branded venues offering on-premises food and drinks, entertainment, gaming services and, in some cases, accommodation; and Pinnacle Drinks, which is a manufacturer and distributor of liquor products, which it distributes exclusively to the Endeavour retail and hotel network in Australia. The business and assets of the Target are operated by Upper Hunter Motors Pty Limited and the freehold land on which the Prince of Wales Hotel retail liquor store is situated is owned by Jabetin Pty Limited.

Industry

Broad:Professional & Business Services

Decisions and key events

16 June 2026Endeavour Group – retail liquor store in Muswellbrook (NSW) - Phase 1 DeterminationAttachmentPDF159.0 KB

Other documents

25 May 2026QuestionnaireAttachmentDOCX110.1 KB

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