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MN-30012

Endeavour Group / retail liquor store in Muswellbrook (NSW)MN-30012

View on ACCC

Processing timeline

21

days

Filed

22 May 2026

Decision Due

7 July 2026

Est decision date: 24 June 2026. Based on 4 decided Retail & Consumer Goods notifications.

Type
Notification
Outcome
Pending
Stage
Phase 1 - initial assessment
Status
Under assessment

Parties

Acquirer(s)

ENDEAVOUR GROUP LIMITED ABN - 77 159 767 843

Target(s) or Vendor(s)

Bottlemart Muswellbrook, JABETIN PTY LTD ABN - 62 001 588 496, UPPER HUNTER MOTORS PTY LTD ABN - 53 001 740 218

Other parties

None listed

Summary

Endeavour Group Limited proposes to acquire substantially all assets of the Bottlemart Muswellbrook retail liquor store from Upper Hunter Motors Pty Limited, and a leasehold interest from Jabetin Pty Limited. This asset acquisition expands Endeavour Group's liquor retailing operations in Muswellbrook, New South Wales.

Acquisition details

Endeavour Group Limited ( Endeavour Group ) proposes to acquire substantially all of the assets of the Prince of Wales Hotel retail liquor store (the Target ) in Muswellbrook, New South Wales, from Upper Hunter Motors Pty Limited; and a leasehold interest for the premises on which Upper Hunter Motors Pty Limited operates the Prince of Wales Hotel retail liquor store, from Jabetin Pty Limited. The Target is a liquor store located at 36 Sydney Street, Muswellbrook NSW 2333 and trades under the Bottlemart brand. The proposed lease excludes the land on which the Prince of Wales Hotel bar and restaurant premises are situated. Endeavour is an Australian public company (ASX:EDV) that primarily operates: retail liquor stores nationwide under the BWS and Dan Murphy’s brands; licensed hotel venues under the ALH Hotels banner in all state and territories. These venues are individually branded venues offering on-premises food and drinks, entertainment, gaming services and, in some cases, accommodation; and Pinnacle Drinks, which is a manufacturer and distributor of liquor products, which it distributes exclusively to the Endeavour retail and hotel network in Australia. The business and assets of the Target are operated by Upper Hunter Motors Pty Limited and the freehold land on which the Prince of Wales Hotel retail liquor store is situated is owned by Jabetin Pty Limited.

Consultation

The period for providing submissions or information in response to the ACCC’s Phase 1 questionnaire has concluded.

Industry

Broad:Retail & Consumer GoodsANZSIC 4123:Liquor Retailing

Documents

25 May 2026QuestionnaireAttachmentDOCX110.1 KB

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