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MN-35029

L'Oréal / InnovistMN-35029

View on ACCC

Processing timeline

1

days

Filed

21 July 2026

Decision Due

31 Aug 2026

Est decision date: 22 Aug 2026. Based on 46 decided Professional & Business Services notifications.

Type
Notification
Outcome
Pending
Stage
Phase 1 - initial assessment
Status
Under assessment

Parties

Acquirer(s)

L'Oréal India Private Limited

Target(s) or Vendor(s)

Onesto Labs Private Limited CIN - U74999DL2018PTC340749

Other parties

L'Oréal S.A. SIREN - 632 012 100

Summary

L'Oréal S.A., through its subsidiary L'Oréal India Private Limited, proposes to acquire 65.22% of the share capital of Onesto Labs Private Limited (Innovist). This share sale involves two key players in the beauty and personal care products industry, with L'Oréal selling major brands and Innovist offering brands like Bare Anatomy.

Acquisition details

L'Oréal S.A. and its subsidiaries ( L'Oréal ), through its wholly-owned subsidiary L'Oréal India Private Limited, proposes to acquire 65.22% of the share capital of Onesto Labs Private Limited ( Innovist ). L'Oréal conducts research, development, manufacturing, marketing, distribution and sale of beauty and personal care products. In Australia, L'Oréal sells haircare, skincare, makeup and fragrances wholesale through pharmacies, supermarkets and retailers, as well as through their own branded retail stores YSL Beauty Boutiques, Aesop and Kiehl’s. L'Oréal supplies key brands in Australia such as L'Oréal, Garnier, Maybelline, Lancôme, Yves Saint Laurent, Vichy, La Roche Posay, Kérastase, Aesop and Kiehl’s. Innovist manufactures and sells beauty and personal care products. Innovist sells hair care, skincare and sun care products under the brand names Bare Anatomy, Chemist at Play, SunScoop and Vinci. In Australia, Innovist sells its Bare Anatomy and Chemist at Play products directly to consumers.

Consultation

The ACCC has prepared a questionnaire on the Acquisition. Submissions or information in response to the questionnaire should be provided by 29 July 2026 via email to mergers@accc.gov.au with the title L'Oréal – Innovist .

Industry

Broad:Professional & Business Services

Consultations

22 July 2026L'Oréal - Innovist - QuestionnaireAttachmentDOCX116.1 KB

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