Approved · Notification · Phase 1 · decided in 28 days, 18 Aug 2026
UnclassifiedMN-35029ACCC register
L'Oréal S.A., via L'Oréal India Private Limited, has acquired 65.22% of the share capital of Onesto Labs Private Limited (Innovist). This deal unites two beauty and personal care product companies. L'Oréal distributes major brands in Australia, while Innovist sells hair, skin, and sun care products directly to Australian consumers.
L'Oréal S.A. and its subsidiaries ( L'Oréal ), through its wholly-owned subsidiary L'Oréal India Private Limited, proposes to acquire 65.22% of the share capital of Onesto Labs Private Limited ( Innovist ). L'Oréal conducts research, development, manufacturing, marketing, distribution and sale of beauty and personal care products. In Australia, L'Oréal sells haircare, skincare, makeup and fragrances wholesale through pharmacies, supermarkets and retailers, as well as through their own branded retail stores YSL Beauty Boutiques, Aesop and Kiehl’s. L'Oréal supplies key brands in Australia such as L'Oréal, Garnier, Maybelline, Lancôme, Yves Saint Laurent, Vichy, La Roche Posay, Kérastase, Aesop and Kiehl’s. Innovist manufactures and sells beauty and personal care products. Innovist sells hair care, skincare and sun care products under the brand names Bare Anatomy, Chemist at Play, SunScoop and Vinci. In Australia, Innovist sells its Bare Anatomy and Chemist at Play products directly to consumers.