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MN-35034

The Independents Group / acquisition of entities within the Smuggler GroupMN-35034

View on ACCC

Processing timeline

21

days

Filed

7 Aug 2026

The Independents Group – acquisition of entities within the Smuggler Group - Phase 1 determination

Decision

28 Aug 2026The Independents Group – acquisition of entities within the Smuggler Group - Phase 1 determination
Type
Notification
Outcome
Approved
Stage
Phase 1 - initial assessment
Status
Assessment completed

Parties

Acquirer(s)

The Independents Creative Collective UK Ltd. Identifying number - 04243407, The Independents Group Inc. Identifying number - 3414791

Target(s) or Vendor(s)

Smuggler LLC Identifying number - 6877804, Sidepiece LLC Identifying number - 5134914, Smuggler London Ltd Identifying number - 06806477, Division 7 LLC Identifying number - 7088711, Smuggler Experience LLC (including shell subsidiary Lux a Deo LLC) Identifying number - 202462414150

Other parties

TowerBrook Capital Partners L.P. Identifying number - 3922576, ELOCGA Identifying number - B209477, K10 Holding SA Identifying number - B214433, LOV Group Invest Identifying number - 494 031 008

Summary

The Independents Group, an international marketing communications services group, has acquired 70% of the shares in five entities of the Smuggler Group, an international audiovisual content production group active in Australian commercials. This share acquisition includes an option for the remaining 30% in 2030.

Acquisition details

The Independents Group, including the Independents Group Inc and The Independents Creative Collective UK Ltd (together, TIG ), proposes to acquire 70% of the shares of five entities: Smuggler LLC, Division 7 LLC, Sidepiece LLC, Smuggler London Ltd and Smuggler Experience LLC (together, the Smuggler Entities ) which form part of an international studio, marketing and production group (the Smuggler Group ). As part of the acquisition, TIG (or one of its related entities) will also acquire a discretionary option to purchase the remaining 30% of shares in the Smuggler Entities, exercisable in 2030 (the Acquisition ). TIG is an international marketing communications services group mainly active in advertising, marketing, and communication activities. Globally, the Smuggler Group is active in the production of audiovisual content. In Australia, Smuggler LLC produces audiovisual content for commercials and branded content.

Industry

Broad:Unclassified

Decisions and key events

28 Aug 2026The Independents Group – acquisition of entities within the Smuggler Group - Phase 1 determinationAttachmentPDF152.9 KB

Other documents

—The Independents Group – acquisition of entities within the Smuggler Group - QuestionnaireAttachmentDOCX61.1 KB