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MN-40008

Intrepid Travel / Wild Bush LuxuryMN-40008

View on ACCC

Processing timeline

24

days

Filed

23 Mar 2026

Intrepid Travel - Wild Bush Luxury - Phase 1 determination

Decision

16 Apr 2026Intrepid Travel - Wild Bush Luxury - Phase 1 determination
Type
Notification
Outcome
Approved
Stage
Phase 1 - initial assessment
Status
Assessment completed

Parties

Acquirer(s)

INTREPID TRAVEL PTY. LTD. ABN - 35 007 172 456

Target(s) or Vendor(s)

WILD BUSH LUXURY EXPERIENCE PTY LTD ABN - 47 648 431 734, EXPERIENCE CO LIMITED ABN - 56 167 320 470

Other parties

EXPERIENCE CO ADMIN PTY LTD ABN - 30 636 083 639, INTREPID IP HOLDINGS PTY LTD ABN - 54 006 831 974, SKYDIVE HOLDINGS PTY LTD ABN - 99 140 817 063

Summary

Global experiential travel company Intrepid Travel Pty Ltd has acquired Wild Bush Luxury Experience Pty Ltd via a 100% share capital purchase from Experience Co Limited. Wild Bush Luxury is an Australian boutique tourism operator managing unique walking and homestead experiences across Tasmania, South Australia, and the Northern Territory.

Acquisition details

Intrepid Travel Pty Ltd ( Intrepid Travel ) proposes to acquire 100% of the share capital in Wild Bush Luxury Experience Pty Ltd ( Wild Bush Luxury ), together with the transfer of relevant intellectual property rights and employees. Wild Bush Luxury is currently held by Experience Co Limited. Intrepid Group Pty Ltd ( IG ) is a global, purpose-led experiential travel company, specialising in small group tours and travel experiences. IG has 31 offices around the world and operates more than 1,000 small group adventures in 118 countries. Intrepid Travel is a subsidiary of IG. Wild Bush Luxury is a boutique Australian tourism operator that manages and operates the ‘The Maria Island Walk’ (in Tasmania), ‘Arkaba Walk’ (in South Australia), ‘Arkaba Homestead’ (in South Australia), and ‘Bamurru Plains’ (in the Northern Territory).

Industry

Broad:Hospitality & LeisureANZSIC 4400:AccommodationANZSIC 5010:Scenic and Sightseeing TransportANZSIC 7220:Travel Agency and Tour Arrangement ServicesANZSIC 8922:Nature Reserves and Conservation Parks Operation

Decisions and key events

16 Apr 2026Intrepid Travel - Wild Bush Luxury - Phase 1 determinationAttachmentPDF153.8 KB

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