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Intrepid Travel / Wild Bush Luxury

Approved · Notification · Phase 1 · decided in 24 days, 16 Apr 2026

Hospitality & LeisureMN-40008ACCC register

Global experiential travel company Intrepid Travel Pty Ltd has acquired Wild Bush Luxury Experience Pty Ltd via a 100% share capital purchase from Experience Co Limited. Wild Bush Luxury is an Australian boutique tourism operator managing unique walking and homestead experiences across Tasmania, South Australia, and the Northern Territory.

Timeline

  1. 23 Mar 2026Filed with the ACCC
  2. 16 Apr 2026Intrepid Travel - Wild Bush Luxury - Phase 1 determinationPDF · 153.8 KB

Acquisition details

Intrepid Travel Pty Ltd ( Intrepid Travel ) proposes to acquire 100% of the share capital in Wild Bush Luxury Experience Pty Ltd ( Wild Bush Luxury ), together with the transfer of relevant intellectual property rights and employees. Wild Bush Luxury is currently held by Experience Co Limited. Intrepid Group Pty Ltd ( IG ) is a global, purpose-led experiential travel company, specialising in small group tours and travel experiences. IG has 31 offices around the world and operates more than 1,000 small group adventures in 118 countries. Intrepid Travel is a subsidiary of IG. Wild Bush Luxury is a boutique Australian tourism operator that manages and operates the ‘The Maria Island Walk’ (in Tasmania), ‘Arkaba Walk’ (in South Australia), ‘Arkaba Homestead’ (in South Australia), and ‘Bamurru Plains’ (in the Northern Territory).

Parties

Acquirer
INTREPID TRAVEL PTY. LTD. ABN - 35 007 172 456
Target
WILD BUSH LUXURY EXPERIENCE PTY LTD ABN - 47 648 431 734, EXPERIENCE CO LIMITED ABN - 56 167 320 470
Other parties
EXPERIENCE CO ADMIN PTY LTD ABN - 30 636 083 639, INTREPID IP HOLDINGS PTY LTD ABN - 54 006 831 974, SKYDIVE HOLDINGS PTY LTD ABN - 99 140 817 063
ANZSIC
  • 4400 Accommodation
  • 5010 Scenic and Sightseeing Transport
  • 7220 Travel Agency and Tour Arrangement Services
  • 8922 Nature Reserves and Conservation Parks Operation

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