Approved · Notification · Phase 1 · decided in 31 days, 27 Aug 2026
UnclassifiedMN-60026ACCC register
Publicis Groupe S.A., a media and communications group, acquired 100% of LiveRamp Holdings, Inc.'s outstanding shares. LiveRamp provides a platform for data unification and activation across the digital ecosystem. This share acquisition combines their data collaboration services, impacting the ad-tech and media activation sectors.
Publicis Groupe S.A. ( Publicis ) is a media and communications group that offers a wide range of services, including advertising, media planning and buying, data and analytics, digital transformation, and technology consulting services. Publicis provides data collaboration services, including data ingestion and unification capabilities in Australia through Publicis’ Epsilon Data Management, LLC ( Epsilon ) (which includes its Lotame division ( Lotame )). LiveRamp Holdings, Inc ( LiveRamp ) provides a platform that enables companies to unify, manage and activate data across the digital ecosystem. LiveRamp's data collaboration network unites data across advertisers, ad-tech platforms, publishers, data providers, and commerce media networks. Publicis (through Epsilon and Lotame) and LiveRamp’s activities overlap in the supply of data collaboration services. The processes and/or services involved in data collaboration are also used as inputs for media activation into channels including paid media, social media, and broader agency services (i.e. ‘ad-tech’). On 16 May 2026, Publicis entered an agreement to acquire 100% of the outstanding shares of LiveRamp (the Acquisition ).