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Merchant Wealth Partners / minority investment in Ironbark Financial Group

Under assessment · Notification · Phase 1 · day 1 of review, decision due 14 Dec 2026 (41 days)

Financial Services & InsuranceMN-60059ACCC register

Merchant Wealth Partners, a New York-based investor, proposes to acquire a minority equity interest in Australian financial services group Ironbark Investment Partners Pty Limited. Both entities provide financial planning, fund management, and corporate trustee services across Australia. This share acquisition expands Merchant Wealth Partners' existing Australian financial planning interests.

Timeline

  1. 2 Nov 2026Filed with the ACCC
  2. 14 Dec 2026Decision due

Acquisition details

Merchant Wealth Partners, LLC (together with its subsidiaries, Merchant) proposes to acquire an equity interest in Ironbark Investment Partners Pty Limited (Ironbark) (the Acquisition). Merchant is a New York-based investor established in 2016 as a capital investor for financial planning firms. Merchant has interests in a number of Australian-based financial planning firms that primarily provide financial planning services and fund management and corporate trustee services to customers across Australia. Ironbark is an Australian financial services group founded in 2009 that primarily provides financial planning services (through its Ironbark Advice and Ironbark Private Wealth brands), fund management and corporate trustee services (through its Ironbark Investment Solutions brand) to customers across Australia.

Parties

Acquirer
Merchant Wealth Partners HMB Pty Ltd ACN 701 675 961
Target
IRONBARK INVESTMENT PARTNERS PTY LIMITED ABN 94 136 679 215
Other parties
JANUS GROWTH PARTNERS PTY LTD ACN 688 716 538, COASTAL ADVISORY AUSTRALIA PTY LTD ABN 63 620 890 164, MBS ADVICE LICENCE PTY LTD ABN 25 654 854 136, MERCHANT WEALTH PARTNERS PTY LTD ABN 28 664 594 405, FUTURE WEALTH PARTNERS PTY LTD ABN 61 690 167 036, MBS INSURANCE PTY LTD ABN 56 655 793 945, Merchant Wealth Partners, LLC Delaware file no. 7703979, Merchant Wealth Partners HM Pty Ltd ACN 701 508 358
ANZSIC
  • 6240 Financial Asset Investing
  • 6419 Other Auxiliary Finance and Investment Services
  • 6420 Auxiliary Insurance Services
  • 6932 Accounting Services

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