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WA-15038

Cinven / SalsifyWA-15038

View on ACCC

Processing timeline

15

days

Filed

6 Aug 2026

Notification waiver determination published

Decision

21 Aug 2026Notification waiver determination published
Type
Waiver
Outcome
Approved
Stage
Waiver application
Status
Assessment completed

Parties

Acquirer(s)

Salsa Bidco, Inc. EIN 42-3918063

Target(s) or Vendor(s)

Salsify, Inc. Delaware Company Number: 5088655

Other parties

Cinven Limited Company Number: 02192937

Summary

Private equity firm Cinven, via its acquisition vehicle Salsa Bidco, Inc., is acquiring 100% of the shares in Salsify, Inc. Salsify provides cloud-native product experience management software solutions for consumer goods manufacturers, retailers, and distributors.

Acquisition details

Salsa Bidco, Inc., an acquisition vehicle wholly owned by the Eighth Cinven Fund which is indirectly managed and controlled by Cinven Limited ( Cinven ), proposes to acquire 100% of the shares in Salsify, Inc. ( Salsify ) (the Acquisition ). Cinven is a private equity firm engaged in the provision of investment management and advisory services to a number of investment funds. The controlled companies in Cinven’s portfolio of investments are active in a variety of sectors, including business services, consumer, financial services, healthcare, industrials, technology, media, and telecommunications. Cinven has exclusive authority to make investment and management decisions for the Eighth Cinven Fund. Salsify is a US-headquartered provider of cloud-native product experience management software solutions. Salsify’s platform is used by consumer goods manufacturers, retailers and distributors as a centralised product data repository, enabling them to manage and distribute product content across digital commerce channels.

Industry

Broad:Professional & Business Services

Decisions and key events

21 Aug 2026Notification waiver determination publishedAttachmentPDF124.0 KB

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