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Creative Planning / MASECO

Approved · Waiver · decided in 13 days, 23 Apr 2026

Financial Services & InsuranceWA-40016ACCC register

CP Britannia Bidco Limited, a subsidiary of Creative Planning Holdco, LLC, is acquiring 100% of MASECO LLP. The US-based wealth and investment manager, jointly controlled by Peter Mallouk, TPG Inc., and General Atlantic Service Company, L.P., is taking over the UK-based wealth manager with an Australian presence.

Timeline

  1. 10 Apr 2026Filed with the ACCC
  2. 23 Apr 2026Notification waiver determination publishedPDF · 155.1 KB

Acquisition details

Creative Planning Holdco, LLC ( Creative Planning ), through its wholly owned subsidiary, CP Britannia Bidco Limited, will acquire 100% of the interests in MASECO LLP ( Maseco ). Creative Planning, headquartered in the United States, is a wealth and investment management firm that provides a financial planning led investment management approach, retirement planning, estate planning, trust services, tax planning and family office services for individuals as well as 401(k) and institutional clients. Creative Planning is jointly controlled by Peter Mallouk, TPG Inc. ( TPG ) and General Atlantic Service Company, L.P. ( GA ). Maseco is a UK based provider of wealth management services primarily to high-net worth and ultra-high net worth UK or US citizens living in the UK or the US. Maseco has a small presence in Australia.

Parties

Acquirer
CP Britannia Bidco Limited Jersey Financial Services Commission - 163400, Creative Planning Holdco, LLC SEC - 801- 7725610
Target
MASECO LLP United Kingdom - OC337650
Other parties
TPG Inc. SEC - 87-2063362, Peter Mallouk, General Atlantic Service Company, L.P. SEC - 801-63864
ANZSIC
  • 6419 Other Auxiliary Finance and Investment Services

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