MergerLoop
  • Home
  • All Deals
  • Newsletter
  • 20 Weeks In Report
Back to register

MergerLoop is a DDLoop project

Back to register
WA-80012

FC Group Holdings Corporation & ors / Fluent RetailWA-80012

View on ACCC

Processing timeline

17

days

Filed

28 Apr 2026

Notification waiver determination published

Decision

15 May 2026Notification waiver determination published
Type
Waiver
Outcome
Approved
Stage
Waiver application
Status
Assessment completed

Parties

Acquirer(s)

Fluent Commerce Holdings Inc. EIN 41-5103184, FC Group Holdings Corporation EIN 41-5051058, Fluent Commerce MidCo Inc. EIN 41-5132220

Target(s) or Vendor(s)

FLUENT RETAIL PTY LTD ABN - 75 132 599 154

Other parties

None listed

Summary

Fluent Retail Pty Ltd, a retail technology and enterprise software provider, is undertaking an internal reorganisation. This involves a US redomicile through a multi-stage share transfer of Fluent Retail shares to FC Group Holdings Corporation, Fluent Commerce MidCo, and Fluent Commerce Holdings, Inc. The overall group ownership structure remains unchanged.

Acquisition details

Fluent Retail Pty Ltd ( Fluent Retail ) operates in the retail technology and enterprise software industry, supplying cloud-based distributed order management system software as a SaaS platform. Its solutions serve omnichannel retailers, e-commerce businesses, and grocery and fashion retailers, enabling real-time inventory visibility and order orchestration across multiple fulfillment locations. Fluent Retail, FC Group Holdings Corporation ( FC Group Holdings ), Fluent Commerce MidCo ( FC MidCo ) and Fluent Commerce Holdings, Inc ( FC HoldCo ) propose to undertake an internal reorganisation resulting in a US redomicile that will occur in 3 stages (together, the Acquisition ). Firstly, all Fluent Retail shares will be transferred to FC Group Holdings in exchange for equivalent classes of FC Group Holdings shares. Following the transfer, Fluent Retail shareholders will be the sole shareholders of FC Group Holdings, holding the same number and proportion of equivalent shares as they held in Fluent Retail immediately prior (i.e. the overall ownership structure of the group will remain unchanged). Second, immediately after the transfer to FC Group Holdings, all the shares of Fluent Retail are immediately transferred to FC Group Holdings's wholly owned subsidiary, FC MidCo, by way of contribution of capital without further issue of shares. Third, on completion of the transfer to FC MidCo, all the shares of Fluent Retail are immediately transferred by FC MidCo to its wholly owned subsidiary, FC HoldCo, by way of contribution of capital without further issue of shares. FC Group Holdings, FC MidCo and FC HoldCo are vehicles for the purpose of the Acquisition and do not engage in business or otherwise supply any goods or services.

Industry

Broad:Retail & Consumer GoodsANZSIC 4211:Furniture RetailingANZSIC 4213:Houseware RetailingANZSIC 4251:Clothing RetailingANZSIC 4252:Footwear Retailing

Decisions and key events

15 May 2026Notification waiver determination publishedAttachmentPDF154.6 KB

More Retail & Consumer Goods deals

  • Coles / supermarket site in Minto, NSWMN-25029 · Notification · Filed 9 June 2026
  • Coles / supermarket site in Lidcombe (NSW)MN-50019 · Notification · Filed 4 June 2026
  • Metro Petroleum / Retail sites part of divestiture remedy from Ampol-EG acquisitionWA-60020 · Waiver · Approved
  • Endeavour Group / retail liquor store in Muswellbrook (NSW)MN-30012 · Notification · Filed 22 May 2026
  • Black Rhino / Club Hotel Motel RomaMN-90008 · Notification · Filed 21 May 2026
  • Ampol / Freehold land acquisition in Chelsea Heights, VictoriaWA-40024 · Waiver · Approved