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MN-05012

Eagers / Audi Melbourne and Audi RichmondMN-05012

View on ACCC

Processing timeline

35

days

Filed

31 Mar 2026

Eagers - Audi Melbourne and Audi Richmond - Phase 1 determination

Decision

5 May 2026Eagers - Audi Melbourne and Audi Richmond - Phase 1 determination
Type
Notification
Outcome
Approved
Stage
Phase 1 - initial assessment
Status
Assessment completed

Parties

Acquirer(s)

EAGERS VIC PTY LTD ABN - 29 616 989 596

Target(s) or Vendor(s)

Zagame Automotive Group Pty Ltd ABN - 85 085 950 063

Other parties

None listed

Summary

Eagers Vic Pty Ltd, a subsidiary of Eagers Automotive Limited, has acquired the assets of Audi Centre Melbourne and Audi Richmond dealerships from Zagame Automotive Group Pty Ltd. This asset sale expands Eagers' offerings in the Australian automotive retail sector, adding Audi vehicles to its portfolio.

Acquisition details

Eagers Vic Pty Ltd (Eagers) is a subsidiary of Eagers Automotive Limited (ASX: APE), a publicly listed automotive retail group which owns and operates motor vehicle dealerships across Australia. Eagers Automotive Limited sells new and used motor vehicles through its dealerships, representing around 50 automotive brands. Eagers Automotive Limited also provides related goods and services including motor vehicle service, parts and allied consumer finance. In Victoria, Eagers has 29 dealerships, 12 of which supply automotive brands that offer similar prices and features to Audi (including but not limited to Mercedes-Benz, BMW, Volvo, Land Rover, Volkswagen). Eagers does not currently supply Audi vehicles. Zagame Automotive Group Pty Ltd (Zagame) operates motor vehicle dealerships (franchises and agencies), selling new and used motor vehicles, focusing on sports, luxury and performance vehicles. It represents 16 automotive brands with dealerships across the Melbourne area (including five Audi dealerships). Zagame also operates related businesses including automotive repairs, wholesale automotive parts, and retail automotive finance. Eagers proposes to acquire the assets for the following Audi dealerships from Zagame: Audi Centre Melbourne, 501 Swanston St, Melbourne 3000 (Audi Melbourne); and Audi Richmond, 408 – 410 Swan Street, Richmond 3121 (Audi Richmond).

Industry

Broad:Retail & Consumer GoodsANZSIC 3911:Car RetailingANZSIC 3921:Motor Vehicle Parts Retailing

Decisions and key events

5 May 2026Eagers - Audi Melbourne and Audi Richmond - Phase 1 determinationAttachmentPDF158.7 KB

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