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MN-15005

Cvent / ON24MN-15005

View on ACCC

Processing timeline

22

days

Filed

23 Feb 2026

Cvent - ON24 - Phase 1 Determination

Decision

17 Mar 2026Cvent - ON24 - Phase 1 Determination
Type
Notification
Outcome
Approved
Stage
Phase 1 - initial assessment
Status
Assessment completed

Parties

Acquirer(s)

Cvent Atlanta, LLC [Delaware corporate file number - 5603939]

Target(s) or Vendor(s)

ON24, Inc. [Delaware corporate file number - 2843568]

Other parties

Blackstone Inc.

Summary

Cvent Atlanta, LLC, controlled by Blackstone Inc., acquired ON24, Inc. through a merger. ON24 will become an indirect wholly owned subsidiary of Cvent. Both companies provide cloud-based services for event management, webinars, and virtual events, operating in the data processing and web hosting services industry.

Acquisition details

Cvent Atlanta, LLC (Cvent) proposes to acquire ON24, Inc. (ON24), through the merger of Summit Sub Corp. (an indirect wholly owned subsidiary of Cvent) with ON24. Following the merger, ON24 will be the surviving entity and continue as an indirect wholly owned subsidiary of Cvent (Proposed Acquisition). Cvent provides meetings, events and hospitality technology, specifically an event marketing and management platform. Cvent is solely controlled by investment funds managed by affiliates of Blackstone, Inc. In Australia, Cvent provides cloud-based services for hospitality and event management, and limited webinar services. ON24 is a cloud-based engagement platform that provides tools for webinars, virtual events and other experiences. It also provides marketing and sales analytics tools. In Australia, ON24 supplies webinar services and to a lesser extent virtual event services software.

Industry

Broad:Technology, Media & TelecomsANZSIC 5921:Data Processing and Web Hosting Services

Decisions and key events

17 Mar 2026Cvent - ON24 - Phase 1 DeterminationAttachmentPDF155.0 KB

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