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Karmo / Simplr

Approved · Notification · Phase 1 · decided in 38 days, 10 Sept 2026

Retail & Consumer GoodsMN-15030ACCC register

Karmo Holdings Pty Ltd, a subsidiary of Autoleague Pty Ltd, proposes to acquire 100% of the shares in Submo Pty Ltd (trading as Simplr), a wholly owned subsidiary of Eagers Automotive Limited. This transaction combines Karmo's new vehicle subscription services with Simplr's used vehicle subscription offerings, both operating within the broader Australian automotive retail sector.

Timeline

  1. 3 Aug 2026Filed with the ACCC
  2. 4 Aug 2026Questionnaire - Karmo/SimplrDOCX · 61.7 KB
  3. 10 Sept 2026Karmo - Simplr - Phase 1 determinationPDF · 150.9 KB

Acquisition details

Karmo Holdings Pty Ltd (Karmo) proposes to acquire 100% of the shares in Submo Pty Ltd (trading under the name Simplr) (proposed acquisition). Karmo supplies vehicle subscription services for new vehicles in Australia from its hubs in metropolitan areas (including Sydney, Melbourne, Brisbane, Perth and Adelaide). Karmo is a subsidiary of Autoleague Pty Ltd (Autoleague). Autoleague is an automotive retail company which owns and operates motor vehicle dealerships across Australia. Simplr supplies vehicle subscription services for used vehicles across Australia. Simplr is a wholly owned subsidiary of Eagers Automotive Limited (Eagers), an automotive retail group which owns and operates motor vehicle dealerships across Australia. Simplr sources its vehicles from its connected entity and sole supplier, Easy Auto 123 Pty Ltd (Easy Auto) in which Eagers has a 75% interest. Customers access Simplr’s vehicles from Easy Auto’s premises located in Sydney and regional New South Wales, Melbourne, Brisbane, Perth, Adelaide and Tasmania.

Parties

Acquirer
KARMO HOLDINGS PTY LTD ABN - 93 667 511 480
Target
EAGERS AUTOMOTIVE LIMITED ABN - 87 009 680 013, SUBMO PTY LTD ABN - 19 637 015 457
ANZSIC
  • 3911 Car Retailing
  • 3912 Motorcycle Retailing
  • 3913 Trailer and Other Motor Vehicle Retailing
  • 6419 Other Auxiliary Finance and Investment Services
  • 6611 Passenger Car Rental and Hiring
  • 9412 Automotive Body, Paint and Interior Repair
  • 9419 Other Automotive Repair and Maintenance

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