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MN-45002

eBay / DepopMN-45002

View on ACCC

Processing timeline

39

days

Filed

3 Apr 2026

eBay - Depop - Phase 1 Determination

Decision

12 May 2026eBay - Depop - Phase 1 Determination
Type
Notification
Outcome
Approved
Stage
Phase 1 - initial assessment
Status
Assessment completed

Parties

Acquirer(s)

eBay Inc. I.R.S. Employer Identification No. – United States - 77-0430924

Target(s) or Vendor(s)

Etsy, Inc., Depop Limited UK Company Registration Number - 08316342

Other parties

EBAY COMMERCE AUSTRALIA PTY LTD ABN - 62 634 460 969, EBAY AUSTRALIA AND NEW ZEALAND PTY LIMITED ABN - 22 086 288 888, eBay Marketplaces GmbH Swiss Enterprise Identification Number - CHE205764206

Summary

eBay Inc. has acquired 100% of the shares in Depop Limited from Etsy, Inc. This global transaction involves the online marketplace services sector, focusing on pre-owned fashion. eBay is a multinational e-commerce corporation, while Depop operates a mobile-first pre-owned fashion online marketplace.

Acquisition details

eBay Inc. ( eBay ) proposes to acquire 100% of the shares in Depop Limited ( Depop ) from Etsy, Inc ( Etsy ) (the Acquisition ). eBay is a multinational e-commerce corporation headquartered in San Jose, California and listed on the Nasdaq. eBay facilitates business to consumer ( B2C ) and consumer to consumer ( C2C ) sales through its e-commerce platforms, including its Australian online marketplace, eBay.com.au. eBay is a generalist platform which facilitates e-commerce transactions across a wide range of sectors in Australia, including electronics, cars, spare parts and accessories, furniture, collectibles, and fashion. eBay facilitates sales of both new and used products. Depop started in 2011 as a social shopping platform and was acquired by Etsy in 2021. Depop is now a wholly owned subsidiary of Etsy, a global e-commerce company listed on the New York Stock Exchange and headquartered in New York, United States. Depop operates a mobile-first pre-owned fashion online marketplace, and is predominantly active in the US, the UK and Australia, but also has a small level of activity in other countries. The Acquisition is a global transaction. eBay, Depop and Etsy overlap in the supply of online marketplace services to users, including buyers and sellers in Australia. eBay and Depop overlap in relation to the provision of these services for pre-owned fashion.

Industry

Broad:Retail & Consumer GoodsANZSIC 4320:Retail Commission-Based Buying and/or SellingANZSIC 6940:Advertising Services

Decisions and key events

12 May 2026eBay - Depop - Phase 1 DeterminationAttachmentPDF173.7 KB

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