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MN-95025

Salesforce / ContentfulMN-95025

View on ACCC

Processing timeline

22

days

Filed

13 July 2026

Salesforce - Contentful - Phase 1 determination

Decision

4 Aug 2026Salesforce - Contentful - Phase 1 determination
Type
Notification
Outcome
Approved
Stage
Phase 1 - initial assessment
Status
Assessment completed

Parties

Acquirer(s)

Salesforce, Inc. U.S. EIN: 94-3320693

Target(s) or Vendor(s)

Contentful Global, Inc. U.S. EIN: 862273457

Other parties

None listed

Summary

Salesforce, a global supplier of customer relationship management (CRM) and software-as-a-service solutions, is acquiring 100% of the shares in Contentful Global. Contentful Global is a global supplier of digital experience software, specifically a headless content management system.

Acquisition details

Salesforce, Inc. ( Salesforce ) proposes to acquire 100% of the shares in Contentful Global, Inc. ( Contentful ). Salesforce is a global supplier of customer relationship management ( CRM ) software and other software-as-a-service solutions that enable companies to manage their relationships with customers. Salesforce’s CRM platform assists users with sales, service, marketing and commerce functions. Contentful is a global supplier of digital experience software, specifically, a content management system. Contentful’s content management system is used by businesses to create, edit, organise and publish a company's digital content across various channels and platforms via Application Programming Interfaces ( API ). Contentful provides a 'headless' content management system, meaning it stores and manages an organisation's content separately from the system that displays the content to the end user.

Industry

Broad:Professional & Business Services

Decisions and key events

4 Aug 2026Salesforce - Contentful - Phase 1 determinationAttachmentPDF147.0 KB

Other documents

14 July 2026Questionnaire - Salesforce ContentfulAttachmentDOCX113.2 KB

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