Approved · Notification · Phase 1 · decided in 22 days, 4 Aug 2026
UnclassifiedMN-95025ACCC register
Salesforce, a global supplier of customer relationship management (CRM) and software-as-a-service solutions, is acquiring 100% of the shares in Contentful Global. Contentful Global is a global supplier of digital experience software, specifically a headless content management system.
Salesforce, Inc. ( Salesforce ) proposes to acquire 100% of the shares in Contentful Global, Inc. ( Contentful ). Salesforce is a global supplier of customer relationship management ( CRM ) software and other software-as-a-service solutions that enable companies to manage their relationships with customers. Salesforce’s CRM platform assists users with sales, service, marketing and commerce functions. Contentful is a global supplier of digital experience software, specifically, a content management system. Contentful’s content management system is used by businesses to create, edit, organise and publish a company's digital content across various channels and platforms via Application Programming Interfaces ( API ). Contentful provides a 'headless' content management system, meaning it stores and manages an organisation's content separately from the system that displays the content to the end user.