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WA-35003

Salesforce / QualifiedWA-35003

View on ACCC

Processing timeline

13

days

Filed

8 Jan 2026

Notification waiver determination published

Decision

21 Jan 2026Notification waiver determination published
Type
Waiver
Outcome
Not approved
Stage
Waiver application
Status
Assessment completed

Parties

Acquirer(s)

Salesforce, Inc

Target(s) or Vendor(s)

Qualified.com, Inc

Other parties

None listed

Summary

Salesforce, Inc proposes to acquire Qualified.com, Inc by merger, involving all outstanding voting securities. Both companies supply customer relationship management software and agentic marketing products, specifically conversation automation solutions for business uses. This transaction is in the Computer System Design and Related Services industry.

Acquisition details

Salesforce, Inc ( Salesforce ) is a global supplier of customer relationship management ( CRM ) software and other software-as-a-service solutions that enable companies to manage and improve their relationships with customers. Salesforce is a publicly listed company on the New York Stock Exchange and is headquartered in San Francisco, California. Qualified.com, Inc ( Qualified ), founded in 2018 and headquartered in San Francisco, California, is a provider of an agentic marketing product. Qualified offers its products worldwide, including in Australia. Both Salesforce and Qualified supply conversation automation solutions for business-to-business ( B2B ) uses, which integrate with Salesforce’s CRM software. Conversation automation solutions for B2B uses includes tools, such as virtual assistants, artificial intelligence ( AI ) agents, and chatbots, that support functions such as outbound and inbound sales prospecting for lead generation, customer qualification, customer research, meeting scheduling, and personalised product recommendations. Salesforce proposes to acquire by merger all of the outstanding voting securities of Qualified.

Industry

Broad:Professional & Business ServicesANZSIC 7000:Computer System Design and Related Services

Decisions and key events

21 Jan 2026Notification waiver determination publishedAttachmentPDF152.6 KB

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