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WA-20028

Accenture / Whalar AgencyWA-20028

View on ACCC

Processing timeline

18

days

Filed

25 June 2026

Notification waiver determination published

Decision

13 July 2026Notification waiver determination published
Type
Waiver
Outcome
Approved
Stage
Waiver application
Status
Assessment completed

Parties

Acquirer(s)

Accenture Inc. Delaware registered number - 3387477

Target(s) or Vendor(s)

Whalar GmbH HRB - 210859, Whalar Inc Delaware company number - 6534128, Whalar Spain Newco S.L. MA-195172, Mist Agency NewCo Limited UK company number - 17145938

Other parties

Accenture Australia Pty Limited ABN - 49 096 776 895, Accenture plc Ireland registered number - 471706

Summary

Accenture Inc., a subsidiary of Accenture plc, acquired 100% of the shares in Whalar Agency, a global creator and social media tech-enabled service business. This transaction sees Accenture, a global professional services company, expand its tech-powered creative group with Whalar Agency's influencer marketing services and AI-enabled technology.

Acquisition details

Accenture Inc., a wholly-owned subsidiary of Accenture plc (together with its direct and indirect subsidiaries, Accenture ) proposes to acquire 100% of the shares in a global creator and social media tech-enabled service business with proprietary platforms carved out from the Whalar Group ( Whalar Agency ) (the Acquisition ). Accenture is a global professional services company headquartered in Dublin, Ireland. It provides a broad range of services across strategy, consulting, digital, technology, and operations designed to assist public and private clients by bringing client-specific industry solutions and services to accelerate reinvention and value creation. Accenture (through ‘Accenture Song’ ( Song ), a tech-powered creative group), creates customer-led growth focusing on end-to-end customer agendas and bringing together customer growth strategy, marketing, sales, service, commerce, design, digital products, data and AI. Whalar Agency comprises the Whalar Group’s creator and influencer marketing services agency that designs, executes and measures end-to-end influencer marketing campaigns for enterprise brands, supported by proprietary AI-enabled technology.

Industry

Broad:Professional & Business Services

Decisions and key events

13 July 2026Notification waiver determination publishedAttachmentPDF140.5 KB

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