Approved · Waiver · decided in 18 days, 13 July 2026
UnclassifiedWA-20028ACCC register
Accenture Inc., a subsidiary of Accenture plc, acquired 100% of the shares in Whalar Agency, a global creator and social media tech-enabled service business. This transaction sees Accenture, a global professional services company, expand its tech-powered creative group with Whalar Agency's influencer marketing services and AI-enabled technology.
Accenture Inc., a wholly-owned subsidiary of Accenture plc (together with its direct and indirect subsidiaries, Accenture ) proposes to acquire 100% of the shares in a global creator and social media tech-enabled service business with proprietary platforms carved out from the Whalar Group ( Whalar Agency ) (the Acquisition ). Accenture is a global professional services company headquartered in Dublin, Ireland. It provides a broad range of services across strategy, consulting, digital, technology, and operations designed to assist public and private clients by bringing client-specific industry solutions and services to accelerate reinvention and value creation. Accenture (through ‘Accenture Song’ ( Song ), a tech-powered creative group), creates customer-led growth focusing on end-to-end customer agendas and bringing together customer growth strategy, marketing, sales, service, commerce, design, digital products, data and AI. Whalar Agency comprises the Whalar Group’s creator and influencer marketing services agency that designs, executes and measures end-to-end influencer marketing campaigns for enterprise brands, supported by proprietary AI-enabled technology.