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WA-75010

Zendesk / ForethoughtWA-75010

View on ACCC

Processing timeline

11

days

Filed

23 Feb 2026

Notification waiver determination published

Decision

6 Mar 2026Notification waiver determination published
Type
Waiver
Outcome
Approved
Stage
Waiver application
Status
Assessment completed

Parties

Acquirer(s)

Zendesk, Inc. EIN 26-4411091

Target(s) or Vendor(s)

Forethought Technologies, Inc.

Other parties

Hellman & Friedman LLC, Permira Holdings Limited

Summary

Zendesk, Inc., a US-based CRM software provider owned by Permira Holdings Limited and Hellman & Friedman LLC, will acquire 100% of Forethought Technologies, Inc.'s business via a reverse triangular merger. Forethought, a US-based start-up, offers AI-driven software tools integrating with CRM software in the software publishing industry.

Acquisition details

Zendesk, Inc. ( Zendesk ) proposes to acquire 100% of the business of Forethought Technologies, Inc. ( Forethought ) through a reverse triangular merger whereby Forethought will acquire 100% of the issued shares in a subsidiary of Zendesk which has been newly incorporated for the purpose of the merger. Through this process, Forethought will become a wholly owned subsidiary of Zendesk. Zendesk is a US-based software company providing software-as-a-service customer relationship management ( CRM ) software designed to improve customer relationships. Zendesk is owned by affiliates of Permira Holdings Limited ( Permira ) and affiliates of Hellman & Friedman LLC ( H&F ). Permira is a Guernsey-registered private equity business engaged, through its subsidiaries and affiliates, in the provision of investment management services to a number of investment funds. Permira ultimately controls a number of private equity funds, which include portfolio companies active across the consumer, services, healthcare, technology, and climate sectors. H&F is a US-based private equity investment firm with a focus on the technology sector, among others. Permira and H&F also own Genesys, which is a contact-centre-as-a-service ( CCaaS ) provider which develops, manufactures and supplies software products and related services for customer interaction management. Forethought is a US-based start-up company that markets AI-driven software tools which integrate with CRM software.

Industry

Broad:Technology, Media & TelecomsANZSIC 5420:Software Publishing

Decisions and key events

6 Mar 2026Notification waiver determination publishedAttachmentPDF148.2 KB

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