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Alpine Software Group (ASG) / PlayHQ

Approved · Waiver · decided in 10 days, 29 Jan 2026

Professional & Business ServicesWA-80001ACCC register

Arena BidCo Pty Ltd, part of Alpine Software Group, proposes to acquire 100% of the issued share capital in GameOn Holdings Pty Ltd and RFGI Group Pty Ltd. GameOn provides SaaS platforms like PlayHQ and TeamPay for sports administration. This share sale is in the enterprise software and sports administration technology sector.

Timeline

  1. 19 Jan 2026Filed with the ACCC
  2. 29 Jan 2026Notification waiver determination publishedPDF · 153.0 KB

Acquisition details

Arena HoldCo Pty Ltd, through its subsidiary, Arena BidCo Pty Ltd (Arena) proposes to acquire: (a) 100% of the issued share capital in GameOn Holdings Pty Ltd (GameOn) and its subsidiaries PlayHQ Sports Pty Ltd (PlayHQ), PlayHQ Sports UK Limited and PlayHQ Sports Ltd from its current shareholders; and (b) 100% of the issued share capital in RFGI Group Pty Ltd, a shareholder of GameOn, (together, the Acquisition). Following completion of the Acquisition, it is anticipated that RFGI’s shares in GameOn will be transferred to Arena, followed by the deregistration for RFGI. Arena is an indirect subsidiary of ASG IV, LLC and part of the broader Alpine Software Group (ASG) investment structure focusing on acquisitions and investments in enterprise software companies. ASG is an acquirer of software as a service (SaaS) businesses. GameOn is a software platform provider that simplifies the administration and management of sports, through its two SaaS platforms, PlayHQ and TeamPay.

Parties

Acquirer
Arena BidCo Pty Ltd ACN 693 657 484
Target
RFGI GROUP PTY LTD ABN 55 630 028 974, GAMEON HOLDINGS PTY LTD ABN 47 629 422 206
Other parties
ASG IV, LLC EIN - 39-3804433, PLAYHQ SPORTS PTY LTD ABN 11 624 565 359, PlayHQ Sports UK Limited UK registered company - 16260012, PlayHQ Sports Ltd Canadian registered company - 1001392583, Arena HoldCo Pty Ltd ACN 693 657 162
ANZSIC
  • 7000 Computer System Design and Related Services
  • 9112 Sports and Physical Recreation Clubs and Sports Professionals

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