MergerLoop
  • Home
  • All Deals
  • Newsletter
  • 20 Weeks In Report
Back to register

MergerLoop is a DDLoop project

Back to register
WA-80001

Alpine Software Group (ASG) / PlayHQWA-80001

View on ACCC

Processing timeline

10

days

Filed

19 Jan 2026

Notification waiver determination published

Decision

29 Jan 2026Notification waiver determination published
Type
Waiver
Outcome
Approved
Stage
Waiver application
Status
Assessment completed

Parties

Acquirer(s)

Arena BidCo Pty Ltd ACN - 693 657 484

Target(s) or Vendor(s)

RFGI GROUP PTY LTD ABN - 55 630 028 974, GAMEON HOLDINGS PTY LTD ABN - 47 629 422 206

Other parties

ASG IV, LLC EIN - 39-3804433, PLAYHQ SPORTS PTY LTD ABN - 11 624 565 359, PlayHQ Sports UK Limited UK registered company - 16260012, PlayHQ Sports Ltd Canadian registered company - 1001392583, Arena HoldCo Pty Ltd ACN - 693 657 162

Summary

Arena BidCo Pty Ltd, part of Alpine Software Group, proposes to acquire 100% of the issued share capital in GameOn Holdings Pty Ltd and RFGI Group Pty Ltd. GameOn provides SaaS platforms like PlayHQ and TeamPay for sports administration. This share sale is in the enterprise software and sports administration technology sector.

Acquisition details

Arena HoldCo Pty Ltd, through its subsidiary, Arena BidCo Pty Ltd (Arena) proposes to acquire: (a) 100% of the issued share capital in GameOn Holdings Pty Ltd ( GameOn ) and its subsidiaries PlayHQ Sports Pty Ltd ( PlayHQ ), PlayHQ Sports UK Limited and PlayHQ Sports Ltd from its current shareholders; and (b) 100% of the issued share capital in RFGI Group Pty Ltd, a shareholder of GameOn, (together, the Acquisition ). Following completion of the Acquisition, it is anticipated that RFGI’s shares in GameOn will be transferred to Arena, followed by the deregistration for RFGI. Arena is an indirect subsidiary of ASG IV, LLC and part of the broader Alpine Software Group ( ASG ) investment structure focusing on acquisitions and investments in enterprise software companies. ASG is an acquirer of software as a service ( SaaS ) businesses. GameOn is a software platform provider that simplifies the administration and management of sports, through its two SaaS platforms, PlayHQ and TeamPay.

Industry

Broad:Professional & Business ServicesANZSIC 7000:Computer System Design and Related ServicesANZSIC 9112:Sports and Physical Recreation Clubs and Sports Professionals

Decisions and key events

29 Jan 2026Notification waiver determination publishedAttachmentPDF153.0 KB

More Professional & Business Services deals

  • CVS Group / Paws at Prospect Vet and Eyes at Prospect VetMN-70020 · Notification · Filed 2 June 2026
  • Vets Central / Claremont Veterinary SurgeryWA-55023 · Waiver · Approved
  • Apollo Capital Management / Questex Holdings GroupWA-05023 · Waiver · Approved
  • Integris & related entities / First FocusMN-40022 · Notification · Filed 19 May 2026
  • AtkinsRéalis / WGAMN-65016 · Notification · Approved
  • IK Partners / SelatekWA-20019 · Waiver · Approved