MergerLoop
  • Home
  • All Deals
  • Newsletter
  • 20 Weeks In Report
Back to register

MergerLoop is a DDLoop project

Back to register
MN-05009

Genea / Embrace FertilityMN-05009

View on ACCC

Processing timeline

21

days

Filed

27 Apr 2026

Genea - Embrace Fertility - Phase 1 determination

Decision

18 May 2026Genea - Embrace Fertility - Phase 1 determination
Type
Notification
Outcome
Approved
Stage
Phase 1 - initial assessment
Status
Assessment completed

Parties

Acquirer(s)

Genea Bidco SA Pty Ltd ACN - 695 694 458

Target(s) or Vendor(s)

EMBRACE FERTILITY PTY LTD ABN - 84 135 918 580, Histon Nelson Pty Ltd ACN - 144 914 965

Other parties

Fertility SA Pty Ltd ACN - 147 408 857, Genea HoldCo SA Pty Ltd ACN - 695 660 701, JOEY HOLDCO PTY LTD ABN - 37 658 985 276, ADORA HOLDCO PTY LTD ABN - 66 657 708 819

Summary

Genea Holdco SA Pty Limited, through Genea Bidco SA Pty Ltd, acquires 100% of the shares in Embrace Fertility Pty Ltd. This share acquisition in the IVF and fertility services sector in Adelaide, South Australia, sees Embrace Fertility's owner gain a minority equity interest in Genea, which operates Fertility SA.

Acquisition details

Genea Holdco SA Pty Limited ( Genea ) (via a newly created special purpose vehicle Genea Bidco SA Pty Ltd) proposes to acquire 100% of the shares in Embrace Fertility Pty Ltd ( Embrace Fertility ). In return, the owner of Embrace Fertility will hold a minority equity interest in Genea (the Acquisition ). Genea owns and operates an IVF and fertility business called Fertility SA that provides assisted reproduction services via a clinic in Adelaide, South Australia, as well as clinics in other states. Embrace Fertility is an independent gynaecology and IVF and fertility business providing assisted reproduction services in Adelaide, South Australia. Historically, Repromed has provided laboratory services to Embrace Fertility, however, Genea would provide these services going forward. The parties overlap in the supply of IVF and fertility services in Adelaide, South Australia.

Industry

Broad:Financial Services & InsuranceANZSIC 6240:Financial Asset InvestingANZSIC 8512:Specialist Medical Services

Decisions and key events

18 May 2026Genea - Embrace Fertility - Phase 1 determinationAttachmentPDF155.4 KB

Other documents

28 Apr 2026Genea - Embrace Fertility - questionnaireAttachmentDOCX116.0 KB

More Financial Services & Insurance deals

  • Genea / Care Fertility GreenslopesMN-01104 · Notification · Filed 19 June 2026
  • Regional Australia Bank / South West Slopes Credit UnionWA-30021 · Waiver · Approved
  • Grant Thornton Advisors / Grant Thornton AustraliaWA-95020 · Waiver · Approved
  • Magellan Financial Group / BarrenjoeyMN-95007 · Notification · Approved
  • Mastercard / BVNKMN-50015 · Notification · Approved
  • AUB / further interest in KJ RiskWA-40023 · Waiver · Approved