Processing timeline
17
days
Filed
26 May 2026
Decision Due
9 July 2026
Est decision date: 22 June 2026. Based on 25 decided Industrial Manufacturing notifications.
Acquirer(s)
Henkel US Operations Corporation Delaware registration number: 740913
Target(s) or Vendor(s)
Olaplex Holdings, Inc. Delaware registration number: 5923882 (EIN: 87-1242679), Advent International, L.P. Delaware registration number: 204418, Olaplex, Inc. Delaware registration number: 7702123 (EIN: 84-3736163)
Other parties
Henkel Australia Pty Ltd ABN - 82 001 302 996, Inter Beteiligungsverwaltungs-Gesellschaft mbH Germany registration number (HRB): 35906, Henkel Global Supply Chain B.V. Netherlands registration number (KVK): 854017447; CCI 60683945, Henkel AG & Co. KGaA Germany registration number (HRB): 4724, Platina Cosméticos Ltda (dba Skala) Brazil registration number: 66.288.002/0001-36, Henkel Ireland Distribution Limited Ireland registration number: 430837, Henkel Singapore Pte Ltd Singapore registration number (UEN): 198304615H, Henkel Finance Australia L.P. ABN - 15 740 196 765, L.N.C. (dba Parfums de Marly, now known as Artessence) France registration number (SIREN): 511 248 981
Henkel AG & Co. KGaA proposes to acquire Olaplex Holdings, Inc. and its subsidiaries from Advent International, L.P. and minority shareholders. This share acquisition combines two hair care and styling product suppliers: Henkel (mass-market and professional) and Olaplex (premium products).
Henkel AG & Co. KGaA ( Henkel ) proposes to acquire Olaplex Holdings, Inc. and its subsidiaries (together, Olaplex ) from Advent International, L.P. and other minority shareholders of Olaplex. Henkel is a German public company listed on the Frankfurt Stock Exchange. In Australia, Henkel is active in the supply of hair care and hair styling products to hair professionals as well as to mass-market retailers, including its Schwarzkopf brand and Schwarzkopf sub brands, BC Bonacure, BLONDME, Chroma ID, Fibre Clinix, Fibreplex, got2b, Indola, Natural Styling, Oil Ultime, OSiS+, Palette, Session Label, Silhouette and TBH. Henkel also sells adhesive technologies in Australia. Olaplex is a Delaware-registered company listed on the Nasdaq Global Select Market and headquartered in New York. In Australia, Olaplex primarily supplies premium hair products to online retailers and specialty retailers, as well as to hair professionals.
The period for providing submissions or information in response to the ACCC’s Phase 1 questionnaire has concluded.