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MN-80016

Henkel / OlaplexMN-80016

View on ACCC

Processing timeline

27

days

Filed

26 May 2026

Decision

22 June 2026

Type
Notification
Outcome
Approved
Stage
Phase 1 - initial assessment
Status
Assessment completed

Parties

Acquirer(s)

Henkel US Operations Corporation Delaware registration number: 740913

Target(s) or Vendor(s)

Olaplex, Inc. Delaware registration number: 7702123 (EIN: 84-3736163), Advent International, L.P. Delaware registration number: 204418, Olaplex Holdings, Inc. Delaware registration number: 5923882 (EIN: 87-1242679)

Other parties

Henkel Australia Pty Ltd ABN - 82 001 302 996, Platina Cosméticos Ltda (dba Skala) Brazil registration number: 66.288.002/0001-36, Henkel Ireland Distribution Limited Ireland registration number: 430837, Henkel Finance Australia L.P. ABN - 15 740 196 765, Henkel Singapore Pte Ltd Singapore registration number (UEN): 198304615H, Henkel Global Supply Chain B.V. Netherlands registration number (KVK): 854017447; CCI 60683945, Henkel AG & Co. KGaA Germany registration number (HRB): 4724, L.N.C. (dba Parfums de Marly, now known as Artessence) France registration number (SIREN): 511 248 981, Inter Beteiligungsverwaltungs-Gesellschaft mbH Germany registration number (HRB): 35906

Summary

German public company Henkel AG & Co. KGaA will acquire Olaplex Holdings, Inc. and its subsidiaries from Advent International, L.P. and other minority shareholders. This share acquisition combines Henkel's mass-market and professional hair care products with Olaplex's premium offerings, expanding their presence in the Australian hair care and styling market.

Acquisition details

Henkel AG & Co. KGaA ( Henkel ) proposes to acquire Olaplex Holdings, Inc. and its subsidiaries (together, Olaplex ) from Advent International, L.P. and other minority shareholders of Olaplex. Henkel is a German public company listed on the Frankfurt Stock Exchange. In Australia, Henkel is active in the supply of hair care and hair styling products to hair professionals as well as to mass-market retailers, including its Schwarzkopf brand and Schwarzkopf sub brands, BC Bonacure, BLONDME, Chroma ID, Fibre Clinix, Fibreplex, got2b, Indola, Natural Styling, Oil Ultime, OSiS+, Palette, Session Label, Silhouette and TBH. Henkel also sells adhesive technologies in Australia. Olaplex is a Delaware-registered company listed on the Nasdaq Global Select Market and headquartered in New York. In Australia, Olaplex primarily supplies premium hair products to online retailers and specialty retailers, as well as to hair professionals.

Industry

Broad:Professional & Business Services

Decisions and key events

20 June 2026Henkel - Olaplex - Phase 1 determinationAttachmentPDF147.8 KB

Other documents

27 May 2026Henkel - Olaplex - QuestionnaireAttachmentDOCX116.1 KB

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