Henkel / Olaplex

Approved · Notification · Phase 1 · decided in 27 days, 22 June 2026

UnclassifiedMN-80016ACCC register

German public company Henkel AG & Co. KGaA will acquire Olaplex Holdings, Inc. and its subsidiaries from Advent International, L.P. and other minority shareholders. This share acquisition combines Henkel's mass-market and professional hair care products with Olaplex's premium offerings, expanding their presence in the Australian hair care and styling market.

Timeline

26 May 2026Filed with the ACCC
27 May 2026Henkel - Olaplex - QuestionnaireDOCX · 116.1 KB
20 June 2026Henkel - Olaplex - Phase 1 determinationPDF · 147.8 KB
22 June 2026Approved

Acquisition details

Henkel AG & Co. KGaA ( Henkel ) proposes to acquire Olaplex Holdings, Inc. and its subsidiaries (together, Olaplex ) from Advent International, L.P. and other minority shareholders of Olaplex. Henkel is a German public company listed on the Frankfurt Stock Exchange. In Australia, Henkel is active in the supply of hair care and hair styling products to hair professionals as well as to mass-market retailers, including its Schwarzkopf brand and Schwarzkopf sub brands, BC Bonacure, BLONDME, Chroma ID, Fibre Clinix, Fibreplex, got2b, Indola, Natural Styling, Oil Ultime, OSiS+, Palette, Session Label, Silhouette and TBH. Henkel also sells adhesive technologies in Australia. Olaplex is a Delaware-registered company listed on the Nasdaq Global Select Market and headquartered in New York. In Australia, Olaplex primarily supplies premium hair products to online retailers and specialty retailers, as well as to hair professionals.

Parties

Acquirer: Henkel US Operations Corporation Delaware registration number: 740913
Target: Olaplex, Inc. Delaware registration number: 7702123 (EIN: 84-3736163), Advent International, L.P. Delaware registration number: 204418, Olaplex Holdings, Inc. Delaware registration number: 5923882 (EIN: 87-1242679)
Other parties: Henkel Australia Pty Ltd ABN - 82 001 302 996, Platina Cosméticos Ltda (dba Skala) Brazil registration number: 66.288.002/0001-36, Henkel Ireland Distribution Limited Ireland registration number: 430837, Henkel Finance Australia L.P. ABN - 15 740 196 765, Henkel Singapore Pte Ltd Singapore registration number (UEN): 198304615H, Henkel Global Supply Chain B.V. Netherlands registration number (KVK): 854017447; CCI 60683945, Henkel AG & Co. KGaA Germany registration number (HRB): 4724, L.N.C. (dba Parfums de Marly, now known as Artessence) France registration number (SIREN): 511 248 981, Inter Beteiligungsverwaltungs-Gesellschaft mbH Germany registration number (HRB): 35906

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Acquisition details

Parties

Acquirer

Henkel US Operations Corporation Delaware registration number: 740913

Target

Olaplex, Inc. Delaware registration number: 7702123 (EIN: 84-3736163), Advent International, L.P. Delaware registration number: 204418, Olaplex Holdings, Inc. Delaware registration number: 5923882 (EIN: 87-1242679)

Other parties

Henkel Australia Pty Ltd ABN - 82 001 302 996, Platina Cosméticos Ltda (dba Skala) Brazil registration number: 66.288.002/0001-36, Henkel Ireland Distribution Limited Ireland registration number: 430837, Henkel Finance Australia L.P. ABN - 15 740 196 765, Henkel Singapore Pte Ltd Singapore registration number (UEN): 198304615H, Henkel Global Supply Chain B.V. Netherlands registration number (KVK): 854017447; CCI 60683945, Henkel AG & Co. KGaA Germany registration number (HRB): 4724, L.N.C. (dba Parfums de Marly, now known as Artessence) France registration number (SIREN): 511 248 981, Inter Beteiligungsverwaltungs-Gesellschaft mbH Germany registration number (HRB): 35906